Another succesful edition of the Dutch Design Week has passed by this year. Our Trainee Mallory was our eyes and ears on the floor this year and went to spot the latest new directions of change in design land and beyond. Especially for you guys,...

Have you ever thought about what happens to the knowledge we learn and create now in the Future? As we all know Noah’s ark what built for animals to escape the flood and remain alive.  Today, we store books in libraries, seeds in the Svalbard vault, and art in museums. What do we do with the rest; The humankinds most valuable possessions such as inventions, ideas and part of our natural world? 

Our world, or I can even say galaxy, is designed to be more and more digitalized. As the technical innovations burst into the market, many of them are not chosen to succeed. So, when is a technical device strong enough to enter the future? SoftTech or TimidTech is the answer, personalised and made to fit humans. Though, with the exponential growth of Artificial Intelligence, this human embedded technology is about to go a lot further.