17 Oct

Posted at 16:30h in cecile cremer, consumer insights, Consumer Trends, coolhunting, Design, emotion economy, innovation, Inspiration, wandering the future, weak signal
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Have you ever thought about what happens to the knowledge we learn and create now in the Future? As we all know Noah’s ark what built for animals to escape the flood and remain alive.  Today, we store books in libraries, seeds in the Svalbard vault, and art in museums. What do we do with the rest; The humankinds most valuable possessions such as inventions, ideas and part of our natural world? 

16 Sep

Posted at 16:56h in innovation, Technology, trendtalk, wandering the future, weak signal, wtf
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Holiday planning, you love it or you hate it. People travel all around the world which has been done for many years. You would say that humans have been everywhere already. But what if we tell you that soon you can go to a new destination, like outer space? As we all know, humans have been to space before, but therefore you must be highly trained. What about those who just want to visit space because of its beauty or for casual relaxation? In the future, this will be possible and that future is closer than you might think.

10 Sep

Posted at 14:30h in cecile cremer, consumer insights, Consumer Trends, innovation, Inspiration, Newsfeed, personal, Press, wandering the future, work
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Nice to meet you! I’m proud to announce that as for today, I will be the newest addition to the WTF-fam. My name is Rosanne Schuurmans, 22 years old and I have a huge passion for humans. I am born and raised in the south of the Netherlands where I already did a study to become an interior designer. During my own design projects internationally, I discovered that I rather prefer to look at the human values and behaviour than just a pretty picture.

18 Aug

Posted at 21:12h in Appearance, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, extreme consumerism, fashion, innovation, Inspiration, microtrend, Newsfeed, social innovation, trendwatching, wandering the future, weak signal
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Do you ever find yourself in ‘the-shopping-struggle’. The dilemma between investing in the slow-fashion industry, by spending all the money you saved on one pair of jeans; or buying whatever you desire, knowing it is probably made in Bangladesh. The developing sharing economy has the solution for this dilemma: leasing clothes.

07 Aug

Posted at 16:31h in consumer insights, Consumer Trends, coolhunting, Design, Environment, Health, innovation, Inspiration, microtrend, Newsfeed, Press, social innovation, trendwatching, wandering the future
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We all know the saying "there is a lid for every pot" but that doesn't seem to be correct anymore. We are pretty sure you have no clue what it is just by looking at the picture, right? What we can reveal is that it has a groundbreaking design and is made from a planet purpose vision. Moreover, that it easily could have a disruptive impact on the way we do our care product purchases in the Future...

30 Jul

Posted at 21:23h in Appearance, business, cecile cremer, consumer insights, Consumer Trends, coolhunting, emotion, innovation, Inspiration, microtrend, Newsfeed, Press, Technology, Trend Talks, trendwatching, wandering the future, weak signal
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Most of us know some kind of movie, book or series describing the world when computers are getting on the upper hand. While we are still calling this genre science fiction, it is closer to becoming reality than most of us are aware of. While Artificial Intelligence is learning from human behaviour faster than the day of light there will be a point it can outsmart us, the question is not if but when if we just let it do its thing...

24 Jul

Posted at 15:58h in Appearance, Branding, consumer insights, Consumer Trends, coolhunting, emotion economy, innovation, Inspiration, microtrend, Newsfeed, social innovation, Technology, trendtalk, wandering the future, weak signal, wtf
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Our world, or I can even say galaxy, is designed to be more and more digitalized. As the technical innovations burst into the market, many of them are not chosen to succeed. So, when is a technical device strong enough to enter the future? SoftTech or TimidTech is the answer, personalised and made to fit humans. Though, with the exponential growth of Artificial Intelligence, this human embedded technology is about to go a lot further.