16 Jun

Posted at 17:39h in application, consumer insights, Consumer Trends, Design, emotion economy, extreme consumerism, innovation, Inspiration, microtrend, social innovation, wandering the future, weak signal
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The diversity of choices is heaven and hell at the same time. You must have experience this dilemma yourself many times before, standing in front of the amazingly full shelfs  in the supermarket. We have more and more choices every day, may it be at the supermarket, at a store or our holiday destination. We don’t know about you but we always struggle with making the right choices, sometimes it can takes hours to make decisions and we are still in doubt afterwards.

06 Nov

Posted at 11:57h in Appearance, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, Health, innovation, Inspiration, microtrend, Newsfeed, social innovation, trendwatching, wtf
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Another succesful edition of the Dutch Design Week has passed by this year. Our Trainee Mallory was our eyes and ears on the floor this year and went to spot the latest new directions of change in design land and beyond. Especially for you guys,...

17 Oct

Posted at 16:30h in cecile cremer, consumer insights, Consumer Trends, coolhunting, Design, emotion economy, innovation, Inspiration, wandering the future, weak signal
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Have you ever thought about what happens to the knowledge we learn and create now in the Future? As we all know Noah’s ark what built for animals to escape the flood and remain alive.  Today, we store books in libraries, seeds in the Svalbard vault, and art in museums. What do we do with the rest; The humankinds most valuable possessions such as inventions, ideas and part of our natural world? 

10 Sep

Posted at 14:30h in cecile cremer, consumer insights, Consumer Trends, innovation, Inspiration, Newsfeed, personal, Press, wandering the future, work
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Nice to meet you! I’m proud to announce that as for today, I will be the newest addition to the WTF-fam. My name is Rosanne Schuurmans, 22 years old and I have a huge passion for humans. I am born and raised in the south of the Netherlands where I already did a study to become an interior designer. During my own design projects internationally, I discovered that I rather prefer to look at the human values and behaviour than just a pretty picture.

18 Aug

Posted at 21:12h in Appearance, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, extreme consumerism, fashion, innovation, Inspiration, microtrend, Newsfeed, social innovation, trendwatching, wandering the future, weak signal
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Do you ever find yourself in ‘the-shopping-struggle’. The dilemma between investing in the slow-fashion industry, by spending all the money you saved on one pair of jeans; or buying whatever you desire, knowing it is probably made in Bangladesh. The developing sharing economy has the solution for this dilemma: leasing clothes.

07 Aug

Posted at 16:31h in consumer insights, Consumer Trends, coolhunting, Design, Environment, Health, innovation, Inspiration, microtrend, Newsfeed, Press, social innovation, trendwatching, wandering the future
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We all know the saying "there is a lid for every pot" but that doesn't seem to be correct anymore. We are pretty sure you have no clue what it is just by looking at the picture, right? What we can reveal is that it has a groundbreaking design and is made from a planet purpose vision. Moreover, that it easily could have a disruptive impact on the way we do our care product purchases in the Future...

05 Aug

Posted at 11:34h in 3D, 3D printing, Art, cecile cremer, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, innovation, Inspiration, social innovation, Target group, Technology, vase
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Eureka! A moment, a brief thought on which you have an idea that nobody can take from you. Many people experience this thought once in a while, but -and be honest- how many of these ideas actually see the light of day? There are ots of people on our planets with genius ideas, but not many of them have the skills to design or the knowledge or network to make it happen. What if this could be changed?