The diversity of choices is heaven and hell at the same time. You must have experience this dilemma yourself many times before, standing in front of the amazingly full shelfs  in the supermarket. We have more and more choices every day, may it be at the supermarket, at a store or our holiday destination. We don’t know about you but we always struggle with making the right choices, sometimes it can takes hours to make decisions and we are still in doubt afterwards.

Have you ever thought about what happens to the knowledge we learn and create now in the Future? As we all know Noah’s ark what built for animals to escape the flood and remain alive.  Today, we store books in libraries, seeds in the Svalbard vault, and art in museums. What do we do with the rest; The humankinds most valuable possessions such as inventions, ideas and part of our natural world? 

Our world, or I can even say galaxy, is designed to be more and more digitalized. As the technical innovations burst into the market, many of them are not chosen to succeed. So, when is a technical device strong enough to enter the future? SoftTech or TimidTech is the answer, personalised and made to fit humans. Though, with the exponential growth of Artificial Intelligence, this human embedded technology is about to go a lot further.

Imagine a big urban area. What are the first materials and colours you see? Chances are, that those are materials like asphalt or other dark-coloured materials that are used to construct our buildings and streets. These are heat retaining that make our cities hotter -...

I am always so astonished that people associate innovation with technology and futuristic features only. For me innovation can also be small things that make big differents, that help people change their attitude or their behaviour regarding something. Innovation for me is all the things...