24 Jul

Posted at 12:48h in business, consumer insights, Consumer Trends, innovation, wandering the future, work
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Disruptive changes on life assurances

In an ever-changing world, human beings change their lifestyle more often as well. More flexibility is a key characteristic but also taking away some security of the known patterns and lifestyle. Changing something means taking a risk and it is unsure if it is getting better or worse! What characteristics and skills does it take to survive in a less secure World ?

07 Jul

Posted at 12:26h in consumer insights, Consumer Trends, coolhunting, Design, innovation, microtrend, social innovation, Technology, trendwatching, wandering the future
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Technology is making live more convenient, time efficient, provides more opportunities to communicate and constantly provides us with information. We could not imagine a world without technology, it has become a natural essence of our lifestyle and there is no way we can or want to delete it. This revolution is blurring the lines of humanity and technology. Besides all improvements and advantages, technology is also causing problems.

16 Jun

Posted at 17:39h in application, consumer insights, Consumer Trends, Design, emotion economy, extreme consumerism, innovation, Inspiration, microtrend, social innovation, wandering the future, weak signal
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The diversity of choices is heaven and hell at the same time. You must have experience this dilemma yourself many times before, standing in front of the amazingly full shelfs  in the supermarket. We have more and more choices every day, may it be at the supermarket, at a store or our holiday destination. We don’t know about you but we always struggle with making the right choices, sometimes it can takes hours to make decisions and we are still in doubt afterwards.

06 Apr

Posted at 10:40h in consumer insights, Consumer Trends
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How influencers start using their community power to create better impact.   As we all know, Influencers have a huge impact on their community, which makes them more valuable for companies because they can create more sales. With a rising influence comes the recognition of responsibility. People on social media want and have to be more than just a model. They want to have an impact and create a more meaningful identity. This goal can be achieved in cooperation with the community of followers they are generating on social media platforms. 

06 Nov

Posted at 11:57h in Appearance, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, Health, innovation, Inspiration, microtrend, Newsfeed, social innovation, trendwatching, wtf
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Another succesful edition of the Dutch Design Week has passed by this year. Our Trainee Mallory was our eyes and ears on the floor this year and went to spot the latest new directions of change in design land and beyond. Especially for you guys,...

17 Oct

Posted at 16:30h in cecile cremer, consumer insights, Consumer Trends, coolhunting, Design, emotion economy, innovation, Inspiration, wandering the future, weak signal
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Have you ever thought about what happens to the knowledge we learn and create now in the Future? As we all know Noah’s ark what built for animals to escape the flood and remain alive.  Today, we store books in libraries, seeds in the Svalbard vault, and art in museums. What do we do with the rest; The humankinds most valuable possessions such as inventions, ideas and part of our natural world? 

10 Sep

Posted at 14:30h in cecile cremer, consumer insights, Consumer Trends, innovation, Inspiration, Newsfeed, personal, Press, wandering the future, work
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Nice to meet you! I’m proud to announce that as for today, I will be the newest addition to the WTF-fam. My name is Rosanne Schuurmans, 22 years old and I have a huge passion for humans. I am born and raised in the south of the Netherlands where I already did a study to become an interior designer. During my own design projects internationally, I discovered that I rather prefer to look at the human values and behaviour than just a pretty picture.