Wandering the Future | consumer insights

29 Nov FOOL ME ONCE… SHAME ON ME?

Posted at 14:32h in Appearance, consumer insights, Consumer Trends, coolhunting, emotion, extreme consumerism, Inspiration, microtrend, Newsfeed, social innovation, Technology, wandering the future

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It is 12.00hours in the morning when all of a sudden my Iphone 7 decides to quit on me. I’m slightly surprised but I catch myself on the fact that I conclude that it is around my subscription renewal date so what else did I...

18 Sep BLOB IS SOLELY EXPRESSION WHAT OTHERS CAN RESONATE TO

Posted at 09:34h in consumer insights, coolhunting, Design, Environment, innovation, living, Newsfeed, social innovation, Technology

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BLOB art.movement “BLOB ISSOLELY EXPRESSION WHAT OTHERS CAN RESONATE TO” “Blob”, a word that doesn’t have just one meaning, a word that has more associations than explanations, a word that everybody has its own contemplation about. However, it was this Word that inspired Miriam Slaatsand her international...

20 Dec UNPLUG

Posted at 07:21h in consumer insights, Consumer Trends

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I've recently been watching the new season of Black Mirror, a television anthology series that shows the dark side of life and time mainly focussed on the impact of technology and the internet. It made me realise, once again, how dependent we are from all our connected...

25 May NO THANKS, MATE

Posted at 06:08h in Appearance, consumer insights

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Gender equality, or no gender at all, it is one of the most hot topics nowadays. We went from an all men's world, to a feministic approach and now we are the point where we fight for equality if it comes to gender. It actually...

12 May THE GRASS IS GREEN WHERE YOU WATER IT

Posted at 08:38h in consumer insights, Consumer Trends

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I have a new love, it is meaningful, warm-hearted and disruptive, it is the purpose economy. I’ve been saying it for longer now, although not everybody agreed with me, we are getting more social again. I know that seems strange in rural times like these...

03 Feb IN CASE OF EMERGENCY PULL THE STRING

Posted at 08:16h in consumer insights, Leisure

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As nowadays, flying is as standard as taking a car, I assume all of you have been inside of an airplane once in their lives. I even assume most of you have been in an airplane several times in their lives. I have been too,...

02 Feb GENERATION TRUSTLESS

Posted at 07:23h in consumer insights

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"Love all, but trust a few" is what William Shakespeare ones said. Unless he was a futurist as well, he was unconciously talking about our current Zeitgeist. His statement is spot on if it comes to the present attitude of nowadays consumers, if we can generally...

11 Jan TREND WATCHERS VERSUS TREND RESEARCHERS

Posted at 11:46h in consumer insights

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Last friday I had a lovely meeting with Talents4u from Eindhoven, one of the questions they asked me was, if a trendwatcher and a trendresearcher is the same? I'd screamed no and started to explain why that isn't the case. The question itself intregued me so much...

06 Jan NEVER GROW UP, IT’S A TRAP

Posted at 10:45h in consumer insights

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It is actually quiet cynical, when I was about sixteen I was convinced I was so mature, "not like the average teenager, but really adult". Now I have to laugh out loud when I think about that, no pun intended but at sixteen you are still...

28 Dec PORTION DISTORTION

Posted at 11:37h in consumer insights, Food

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Although food is one of the most satisfying pleasures of life for most of us, it is also the biggest struggle for some. This satisfaction but also this struggle is not just about food, it might be even more about the way we consume it. The...