06 Nov

Posted at 11:57h in Appearance, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, Health, innovation, Inspiration, microtrend, Newsfeed, social innovation, trendwatching, wtf
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Another succesful edition of the Dutch Design Week has passed by this year. Our Trainee Mallory was our eyes and ears on the floor this year and went to spot the latest new directions of change in design land and beyond. Especially for you guys,...

17 Oct

Posted at 16:30h in cecile cremer, consumer insights, Consumer Trends, coolhunting, Design, emotion economy, innovation, Inspiration, wandering the future, weak signal
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Have you ever thought about what happens to the knowledge we learn and create now in the Future? As we all know Noah’s ark what built for animals to escape the flood and remain alive.  Today, we store books in libraries, seeds in the Svalbard vault, and art in museums. What do we do with the rest; The humankinds most valuable possessions such as inventions, ideas and part of our natural world? 

10 Sep

Posted at 14:30h in cecile cremer, consumer insights, Consumer Trends, innovation, Inspiration, Newsfeed, personal, Press, wandering the future, work
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Nice to meet you! I’m proud to announce that as for today, I will be the newest addition to the WTF-fam. My name is Rosanne Schuurmans, 22 years old and I have a huge passion for humans. I am born and raised in the south of the Netherlands where I already did a study to become an interior designer. During my own design projects internationally, I discovered that I rather prefer to look at the human values and behaviour than just a pretty picture.

18 Aug

Posted at 21:12h in Appearance, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, extreme consumerism, fashion, innovation, Inspiration, microtrend, Newsfeed, social innovation, trendwatching, wandering the future, weak signal
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Do you ever find yourself in ‘the-shopping-struggle’. The dilemma between investing in the slow-fashion industry, by spending all the money you saved on one pair of jeans; or buying whatever you desire, knowing it is probably made in Bangladesh. The developing sharing economy has the solution for this dilemma: leasing clothes.

07 Aug

Posted at 16:31h in consumer insights, Consumer Trends, coolhunting, Design, Environment, Health, innovation, Inspiration, microtrend, Newsfeed, Press, social innovation, trendwatching, wandering the future
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We all know the saying "there is a lid for every pot" but that doesn't seem to be correct anymore. We are pretty sure you have no clue what it is just by looking at the picture, right? What we can reveal is that it has a groundbreaking design and is made from a planet purpose vision. Moreover, that it easily could have a disruptive impact on the way we do our care product purchases in the Future...

05 Aug

Posted at 11:34h in 3D, 3D printing, Art, cecile cremer, consumer insights, Consumer Trends, coolhunting, coolstuff, Design, innovation, Inspiration, social innovation, Target group, Technology, vase
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Eureka! A moment, a brief thought on which you have an idea that nobody can take from you. Many people experience this thought once in a while, but -and be honest- how many of these ideas actually see the light of day? There are ots of people on our planets with genius ideas, but not many of them have the skills to design or the knowledge or network to make it happen. What if this could be changed?

30 Jul

Posted at 21:23h in Appearance, business, cecile cremer, consumer insights, Consumer Trends, coolhunting, emotion, innovation, Inspiration, microtrend, Newsfeed, Press, Technology, Trend Talks, trendwatching, wandering the future, weak signal
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Most of us know some kind of movie, book or series describing the world when computers are getting on the upper hand. While we are still calling this genre science fiction, it is closer to becoming reality than most of us are aware of. While Artificial Intelligence is learning from human behaviour faster than the day of light there will be a point it can outsmart us, the question is not if but when if we just let it do its thing...

24 Jul

Posted at 15:58h in Appearance, Branding, consumer insights, Consumer Trends, coolhunting, emotion economy, innovation, Inspiration, microtrend, Newsfeed, social innovation, Technology, trendtalk, wandering the future, weak signal, wtf
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Our world, or I can even say galaxy, is designed to be more and more digitalized. As the technical innovations burst into the market, many of them are not chosen to succeed. So, when is a technical device strong enough to enter the future? SoftTech or TimidTech is the answer, personalised and made to fit humans. Though, with the exponential growth of Artificial Intelligence, this human embedded technology is about to go a lot further.

24 Jul

Posted at 14:56h in Appearance, cecile cremer, collect memories, consumer insights, Consumer Trends, coolhunting, innovation, Inspiration, microtrend, Newsfeed, social innovation, Target group, trendwatching, weak signal
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Expressing sexuality is getting bolder. Statements are made everyday about sexual equality, pleasure, genders, etc. During this month MTV is broadcasting the first dating show with pansexuals, vogueing is used to protest during Kwaku Amsterdam and now a sextoy can be worn as a piece of statement jewellery.