The diversity of choices is heaven and hell at the same time. You must have experience this dilemma yourself many times before, standing in front of the amazingly full shelfs  in the supermarket. We have more and more choices every day, may it be at the supermarket, at a store or our holiday destination. We don’t know about you but we always struggle with making the right choices, sometimes it can takes hours to make decisions and we are still in doubt afterwards.

Although I might not be a digital native myself, yes I am that old already, I have a little sister who is. Moreover,  I studied the target group many times both during my education and after. One thing is for sure, digital natives in general...