The real innovation seekers amongst us must know that these days the annual The Next Web conference took place in Amsterdam again. The leading tech conference of Europe, and one you really do not want to miss if you are techie.

My dear friends from TRENDONE GmbH are there, and as they sleep at mine, I get an exclusive preview of content. This one got my attention as this is all about our “Intens Attention” trend, I talked about during my graduation talk in 2014.

If you want to keep your consumer engaged, if you want to make a difference and stand out between an overkill of brands, you really need to give your consumer attention, real attention.