THE FUTURE OF FUTURES

You know what is so good about rainy weekends in November? They finally give me the time to read books again. So I did this weekend, I started the trilogy Futures of three Belgium heavy weights Herman Konings, Joeri van den Bergh and my favorite, Tom Palmaerts.


9789401426633I guess it would be normal to review the books after I’m done with all of them, but hey, as I was very pleased with the first one I’ve read, I do not want to keep it from you any longer.

The box says you can start with whatever book you like, fits my contrarian attitude perfectly, so I started with Tom Palmaerts‘ book Trilling, which is the Flemish word for vibrations. No particular reasons, but the fact that I’ve met Tom at LaFutura2015 and he is pretty trilling himself, so my expectations were high.

Tom is co-founder of Trendwolves, a Belgium agency  who are experts in European youth culture, marketing and trends.He starts this book fully honest and open by saying that the only thing that is for sure, is that the future is uncertain. A rock solid starter which he will continue throughout the rest of it.

The structure of the book is very clear and logic, he starts with a speed lesson in trends and trend watching, which I as a educated trend watcher always read with a very critical eye. Playful, airy and with clear examples he explains the discipline to everyones understanding.

This is where he starts his vision of vibrations that can tell us something about possible futures. Because that might be the biggest lessons from this book, there is no such thing as “The Future”, there are several different options.

He goes on with explaining what these vibrations are, how you can see them , where you can find them, what they could possibly mean and how you can use them. This all, he does in a very pleasant combination of his vision, scientific substantiations and innovative examples. 

After Tom shares some rules for the future, a way to interpret vibrations you learned about in previous chapters, he presents seven vibrations that he signalized which he sees as possible opportunities for the futures. The signals he uses to interpret the vibrations are spot on. I work with signals every single day but also for me there were some very cool signals amongst his examples.

Lastly Tom ends with a “so what now” part, where he explains how one can use these analyzed signals to say something about possible futures, which is a perfect end to a great book.

His writing style is fresh, easy to digest but grounded which makes this book absolute pleasant to read on the couch on a rainy November afternoon, but also in a busy and busy train. Moreover, the funky illustrations by Studio Bam Bam, makes it visually attractive as well.

Lastly, I’m very charmed by the Flemish words. That might not be a feasible review on the book but if you are Dutch and you’ll see those Flemish words, you’ll just melt a little.

My advise, get yourself the trilogy , as I cannot imagine those other books are not more than interesting as well. Moreover, if you are working in the future thinking industry I believe it is a must to read it, to be pulled out of the box we all seem to secretly crawl into now and then. Regardless of wether you agree with Tom’s vision, in my opinion you can only learn form other opinions.

Order the book here.

tompalmaerts